The Reading Express professional indoor football team is participating in the Indoor Football League annual meetings this week in Chicago. This is the first time the Express have been involved in league meetings since joining the IFL in August.
The meetings kicked off Wednesday and will wrap up on Friday. The team is being represented by Owner Ted K. Lavender, General Manager Tim Glase and Head Coach/Assistant General Manager Chris Thompson.
“I am looking forward to the league meetings in Chicago this week,” said Lavender. “This is my first real chance to build working relationships with other team owners. My intention is to learn about the inner workings of our new league and give input regarding what the Express need from the league to deliver a fantastic on field product.”
The agenda is packed with hour-long sessions on topics covering all facets of the business operation, including sponsorship sales, public relations and merchandise planning.
“This is an exciting opportunity to download all the success stories from around the league,” said Glase. “The entire agenda creates a significant level of dialogue that each team can take back to their respective markets and apply proven and effective practices. We’re obviously looking forward to the chance to learn, but, more importantly, we’re confident our organization can offer a real contribution to the dialogue.”
The agenda also includes two key-note speakers. Jim Muno, senior director of corporate partnerships with the Chicago White Sox, will speak about Managing a Sales Staff. Meanwhile, Steve Waight, senior director of corporate partnerships with the Chicago Blackhawks, will speak during the session Selling More Sponsorships.
In the weeks leading up to the meetings, the IFL has added two additional teams in the West. The league will also hear an application for membership from a Mid-West based team during the meetings. The league office is very optimistic that at the conclusion of the meetings the league will likely consist of 28 quality teams.
“This is a very exciting time for the IFL,” said Tommy Benizio, commissioner of the IFL. “After completing two successful seasons, both on and off the field, the IFL is as strong ever. These league meetings will provide us a chance to plan and organize the future of America’s Premier Indoor Football League.”